Waukesha SEO - Keyword Research

Wait a minute... You know what your business is all about. Why do you need our keyword research? Why should we tell you you what words are good for your site?

Keyword research is all about making intelligent choices about words and phrases to use for your site. While it's true that you know your business better than we do, the specific profiling and application of specific keywords will make-or-break all your SEO efforts. Here's a list of factors that are all a part of keyword research:

• Search visitor psychology
• Word and phrase variations (plurals, verb tense, word order)
• Need for localized search
• Current keyword and phrase competition
• Targeting traffic with long-tail ranking
• Keyword and phrase search traffic estimates
• Current site theme
• Your budget!

SEO Will Likely Fail Without Proper Keyword Research

Keyword research should be performed early in the process of developing a site enhancement and optimization strategy. This reseach is like a blueprint for the rest of our effort - without it, we're left to guess at what to do at every steps of the SEO process. Keyword research and planning also sets up the use of analytics software such as Google Analytics to measure the results of our efforts and refine our strategy.

We use over 10 separate tools to provide multiple metrics on the quality and usefulness of phrases for potential SEO efforts. Our tools may generate as many as 400-500 or more initial variations of your key words. From that list, we use our accumulated knowledge of marketing, consumer psychology and search engine algorithms to assess which words are likely to make the greatest impact for your site.

Don't Be Fooled by High Volume Phrases

Many sites appear impressive because they rank well for extremely competitive phrases. One of the biggest mistakes we can make is to assume that these high volume phrases result in a large quantity of conversions. It's the old "quality versus quality" issue. Often, it's the long-tail phrases - 3, 4 and even 5 words long - that provide the most targeted traffic and will most likely turn into conversion goals. Think about it... would you rather have a site with 1000 visitors and convert 20 or 100 visitors and convert 30? We know which one we'd want!

Taming the Keyword Beast

When you're ready to explore keyword analysis, contact us and our SEO experts can help you tame the keyword beast!